Oracle Releases Oracle® CRM On Demand Release 15

Oracle (NASDAQ: ORCL) announced Oracle(r) CRM On Demand Release 15, the latest release of Oracle's industry-leading on demand CRM service that continues Oracle's commitment to CRM innovation by introducing powerful new Social CRM capabilities, including social networking and collaboration capabilities to enhance end-user productivity.

Social CRM enables users to become more effective and productive in their jobs through easy-to-use, focused collaborative applications that become 'smarter' by leveraging the collective intelligence of social networks and work both within and outside the barriers of companies.

Enhanced collaboration in Oracle CRM On Demand Release 15 is driven by the combination of Sticky Notes and a Message Center, allowing back-and-forth commentary that is up-to-date, consolidated, centralized, and easily accessible and viewable through a home page, without having to navigate to specific records. For example, pertinent team members can subscribe to sticky notes, creating a social network that is associated with an opportunity where all members of the network are kept up to date simultaneously.

With 15 releases in the past four and a half years, Oracle delivers even more ease-of-use enhancements to Oracle CRM On Demand customers, including end-user customization of Oracle CRM On Demand objects via widgets, gadgets and personal portals, as well as user interface integration with other Web applications.

Customers can take Oracle CRM On Demand objects, such as top accounts or contacts and include them within their web portal applications, such as iGoogle or MyYahoo!, and easily incorporate content from other web applications and RSS feeds. This enables users to continuously access updated key CRM information without having to leave their preferred portal.

Oracle CRM On Demand Release 15 also builds on its leading analytics features with customizable dashboards that can be tailored for specific business needs and metrics of individual organizations.

Today Oracle also announces Oracle Mobile Sales Assistant, a new product that redefines mobile CRM access and productivity for Oracle CRM On Demand customers.

"The Message Center and Widgets in Oracle CRM On Demand Release 15 will enable disparate teams in ADP's Tax Credit Services to work with the application in the manner that best suits their needs," said Onyeka Shakur, Project Manager, ADP Tax Credit Services. "Our Client Services team loves the capability of Message Center to leave notes for and send notes to other team members about a particular entity, while our Product Management team is equally excited about using Widgets to populate a favorite list from Oracle CRM On Demand into another application."

"The collaborative Social CRM capabilities in Oracle CRM On Demand Release 15 meshes extremely well with Business Link North East's goals to provide our customers with the services they need in a timely manner so they in turn are successful in the marketplace," said Gary Slater, Head of Business Systems, Business Link North East. "We believe that the enhanced collaboration capabilities release 15 brings to the table will further unite our 140 field-based staff and their headquarters-based colleagues to create more value for all parties."

"'Enterprise 2.0' has set a new bar for software applications providers," said Mary Wardley, VP CRM Applications, IDC. "With Release 15 of Oracle CRM On Demand, Oracle is making the concept of Enterprise 2.0 tangible by tying social networking and collaboration directly into their CRM offering."

"Oracle continues to be an innovation trailblazer with the introduction of Oracle CRM On Demand Release 15," said Oracle Senior Vice President of CRM Anthony Lye. "This heralds a radically new Web 2.0 approach to end-user collaboration and productivity that drives further ease-of-use, while providing management with real-time pipeline visibility and security for the underlying corporate data."