EMEA Adoption of Oracle CRM On Demand Continues to Gain Momentum

Siemens, ARM, Travelport, AMBU, Interseroh, Radware, InFact Group, Steelcase, Taldor, Netstore, Kodak GCG, B&B Hotels, Business & Enterprise North East, Atlantic Technologies and Other Major EMEA Organisations Have All Achieved Cost-Effective and Better Business Value With Oracle CRM On Demand in 2008

Reading, UK, – January 7th 2009

News Facts

The growth and rapid adoption of Oracle® CRM On Demand continues to increase with substantial customer traction of major enterprise and mid-size organisations worldwide in 2008
Thousands of customers have adopted Oracle CRM On Demand, providing further testament to Oracle’s industry leadership and unparalleled choice for application deployment and integration
Companies expanding or establishing their Oracle CRM On Demand deployments included Siemens, ARM, Travelport, AMBU, Interseroh, Radware, InFact Group, Steelcase, Taldor, Netstore, Kodak GCG, B&B Hotels, Business & Enterprise North East, Atlantic Technologies.
Oracle CRM On Demand provides a scalable, flexible platform backed by powerful analytics that enables companies to change, analyse, and monitor their customer-facing processes and simplify their customer data management. In addition, it leverages the latest Web 2.0 capabilities for boosting collaboration and productivity through social CRM.
Only Oracle CRM On Demand provides embedded analytics and a data warehouse, and Enterprise Grade SaaS with the Single Tenant Enterprise Edition. Coupled with one-stop integrations to JD Edwards Enterprise, Oracle E-Business Suite, and Siebel CRM adopters of Oracle CRM On Demand can easily extend their existing Oracle technology investments.
Supporting Quotes


“We see businesses of all sizes across EMEA increasing their adoption of CRM technology and in particular CRM OnDemand. Its simplicity, coupled with the incredible power and immediate impact it has across sales, marketing and service staff is fast making it a critical business application. Improving efficiencies, visibility and customer experience are the real benefits that are customers are seeing.” said Oracle Vice President, CRM On Demand & CRM Sales Development, EMEA, Stephen Fearon, “The increasing adoption of web 2.0 technologies, by both businesses and consumers, added to the developments we are making in social CRM will quickly see even more value being derived from our applications”
What Customers are Saying

"The Oracle CRM On Demand offering is set to become a mission critical part of our business. In today's market we need to optimise every opportunity we have and we believe that in replacing the incumbent SAP solution we are providing our sales teams with a significant advantage in terms of customer visibility and intelligence, in a cost effective and agile way. In turn, we should be able to better serve our customers creating the perfect win/win situation,” said Dr. Torsten Becker, Corporate Program Director CRM, Siemens

“The primary business drivers for adoption of Oracle CRM On Demand were sales forecasting and management of the sales pipeline,” said Alex Nancekievill, VP Operations, ARM. “The ability for sales people to share information in a common place was an immediate win and we now have a level of detail in our forecasts we never had before. What we have been most impressed about with Oracle CRM On Demand is how quickly we were able to pick it up and make it useful. It has almost set new standards within ARM on how business systems ought to be”
“Using Oracle CRM On Demand, InFact reduced the time it takes to close a sales opportunity by 15 percent and reduced sales training and support costs by 18 percent annually,” said Richard Napier, Director of Business Development, InFact Group.

“The collaborative Social CRM capabilities in Oracle CRM On Demand Release 15 meshes extremely well with Business Link North East’s goals to provide our customers with the services they need in a timely manner so they in turn are successful in the marketplace. We believe that the enhanced collaboration capabilities release 15 brings to the table will further unite our 140 field-based staff and their headquarters-based colleagues to create more value for all parties,” said Gary Slater, Head of Business Systems, Business & Enterprise North East.

“Oracle CRM OnDemand is a good choice for us because of the ease of management and the powerful tools you get access to without having to develop our own. The biggest benefit to us in using Oracle CRM OnDemand is visibility into the sales pipeline. It has changed the way in which our sales force work in the sense that they are now focusing on managing the pipeline with better tools to close their deals and meet their targets. The analytics also enable us to provide managers with the reporting tools they demand and present them in a clear and easy to understand format” said Soeren Traerup, Business System Consultant, AMBU

Nigel Watson, Director of Business Systems, Travelport stated, “We have been a customer of CRM OnDemand since 2003 and our overall experience has been really good. We faced challenges in terms of our visibility into the sales pipeline and needed to manage the risk of that. Oracle CRM OnDemand helps us to get visibility and understand where our major risks are.” We have been through a lot of changes as a company, and both the product and the people have flexed with us as we have gone through that journey.”

“Oracle CRM On Demand allows our sales staff to locate relevant customer information significantly faster and to use that information to pursue cross-selling and up-selling opportunities” Uwe Dmoch, CIO,Interseroh Dienstleistungs GmbH
“We implemented Oracle CRM OnDemand mainly for the sales force but other functional departments will definitely follow in future. The biggest impact has been on forecast management, as it is now generated automatically and information that has not been shared before can now be seen. Because of the user-friendliness and immediate benefits gained the impact on the users was very positive and acceptance has been high. After only four months of using Oracle CRM OnDemand we have been tracking over 1000 projects in system, showing further acceptance by the users,” said Elmar Junger, IT Project Manager, Steelcase.

“Oracle CRM OnDemand now sits at the heart of our business. It has enabled us to rapidly integrate sales teams and processes as we have grown both organically and through acquisition. CRM OnDemand has given Netstore an easy to deploy, flexible, platform for our customers and sales teams. We can continue to be effective and develop our business growth, matching Oracle's solutions to the needs we have. We are very pleased with the system and are looking to further streamline our business and processes" Alan Edwards, Marketing Director, Netstore PLC

Ingmar Hermans, Director Sales Operations, Kodak GCG said, “We strongly believe that the meaningful discussions that we will have with our customers will not only rely on the discussion between us as a vendor of choice and our customers but also to create meaningful discussions between our customers”

“Oracle provided us with a user-friendly CRM tool that all our employees can share. We can now monitor and respond to customer feedback more rapidly, improving our overall level of customer service. When we originally looked into CRM options, we found that with many vendors we only had one choice. Invest in either CRM OnDemand or On Premise. Both have their benefits but at this stage of our growth, we didn't want to invest in a technology that would require an infrastructure overhaul and in-house development. At that time, we were focused on new business and keeping customers happy, but also didn't want to go down the SaaS route if it meant that we would be forced to switch vendors when our business grew to the point where On Premise became the best option. However quickly our business expands over the coming years, we know that we can switch to Oracle On Premise virtually overnight” stated, Jean-Jacques Loheac, CIO, Hôtels B&B

"Before Oracle CRM OnDemand this solution adoption, we had little sales information and visibility. But now, thanks to Oracle CRM OnDemand, we can track each business opportunity leveraging a very fast and accurate sales methodology across all countries covered from Amazing us. From a people point of view we have had very good response, especially from the management” commented Davide A. Carabella, VP CRM Solutions, Atlantic Technologies an Amazing company
Supporting Resources


· Oracle CRM On Demand

· Oracle CRM OnDemand Global Momentum

For more information contact:

Samuel Hall
EMEA Oracle Corporate Communications
t:+44 118 924 6332
m:+44 (7748) 18193
f:+44 118 924 3855
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